APAX LAB was born from a relentless dedication for taking coffee to new heights. They stand for innovative thinking, going beyond the usual, and reshaping traditions.They believe that to truly move forward, we need to let go of past practices, challenge established norms and adopt new approaches.

APAX LAB was founded by Simon Gautherin who is a Brewers Cup competitor, World Brewers Cup Coach, and who has spent the past 6 years researching the impact of water on coffee flavours.